Highsnobiety: How to Survive as a Streetwear Brand*~

At one point or another, a brand is going to come to a crossroads, whether that be deciding to stick with what’s working, or attempt that tricky tightrope walk that is trying to either deliver on trends, or cultivate enough brand reliability from consumers that they can forecast the fads themselves and ultimately survive in a crowded landscape. Highsnobniety put together a roundtable discussion with several, Editors, Founders, Publishers, Buyers, etc, regarding the main topic: How to Survive as a Streetwear Brand.