Nike Presents: NikeLab*~

Goodbye NSW, Hello NikeLab. Last week it was reported that Nike's flagship 21 Mercer store was closed briefly, and that it would be relaunching on June 11th. Well, today is June 11th, and we now know what all the fuss was about. According to Nike Inc., the "new destination will provide consumers with unique expressions of Nike’s leading innovations within an experience that bridges physical retail, online commerce, and digital engagement". The goal is to offer consumers a chance to see how Nike interacts and collaborates "as part of its larger journey of exploration".